Make your name stand out
LikeHack helps CEOs, experts, and freelancers to deliver their personal voice through social media channels, build expertise and generate clients.
LikeHack for personal branding
Follow this simple plan to deliver personal voice, increase awareness, generate partners and clients.
1) Use multi-channel aggregation to be in touch with industry
We stand on the shoulders of giants (Isaac Newton). That's why you need to follow other experts as a source of inspiration and ideas. It plays a great role whether you plan to use it for creation of your own content or sharing these insights as quotes. Start with this basis:
- 3-5 LinkedIn groups;
- 3-5 Facebook groups;
- 3-5 Twitter accounts;
- 3-5 blogs.
2) Use Twitter posting to build awareness
Usually people more likely react to the content which real people share. So if you want to promote yourself, don’t forget about Twitter. What about posting frequency? All is simple. If you have enough activities, don’t be afraid to post more than 10 posts per day. Just be variative and keep this simple proportion:
- Own content - 60%;
- Curated content - 30%;
- Promotional content - 10%.
3) Use LinkedIn contributing as a basis for expertise
Across LinkedIn you can find a lot of great groups where you can expand your name and authority. LikeHack will help you to curate useful insights and then share them with a professional community. It’s a simple way to establish strong relationships and increase your expertise. Moreover it has a high impact on your business too. Because in this case it works on your CEO’s authority and reputation.
4) Use Facebook customized posting to engage fans
If Twitter is about communication and LinkedIn is about expertise, then Facebook is about engagement. That's why we use Facebook to promote our brand across B2C audience. But don't forget to customize your posts. It helps to get more reactions and engage your audience. Some elements you need to edit:
- Edit title;
- Edit description;
- Use customized picture.
5) Create your own content to deliver your voice and brand's identity
Sometimes people want to save time. They just share links but they don’t add any personal voice to it. It’s a wrong way, because your goal is to deliver added value to any piece of content. So your main strategy is a generation of customized and own content which you provide with branded and personal elements such as:
- Comments;
- Titles and descriptions;
- Images, videos.