Small Business Secret Weapon
LikeHack is designed for companies around the world to help them automate social media marketing and generate leads.
LikeHack for small business
Follow this simple plan to generate leads and increase revenue of your business.
1) Use multi-channel curation to reach leadership
Your first step starts with a delivery of expert content. The main strategy here is to use:
- 3-5 LinkedIn groups;
- 3-5 Facebook groups;
- 3-5 Twitter accounts;
- 3-5 blogs.
2) Use powerful posting on Twitter to draw attention to your brand
Twitter is about regularity. So sometimes it's hard to find enough relevant content. Fortunately you don't have such problem when you use LikeHack. How often should it be?
- Manufacturing business - 2-4 posts per day;
- Startups, IT, Information services - 4-8 posts per day;
- Media - 10-20 posts per day.
3) Create own posts to get more leads from Facebook & LinkedIn
Usual curated links don't work very well. That's why we strongly recommend you to create your own posts. Another way is to edit curated links (add a backlink to your site, custom description or branded picture) to provide content with brand identity elements. It will help you not only engage people on your social media page but drive leads to your site.
4) Deliver educational content to make leads warm
Don’t forget, that your editorial calendar should include educational content. People won’t buy your product if they don’t understand the purpose of buying and the process of using. Sharing of educational content greatly increases chances of successful deals. So your main strategy is to follow top LinkedIn influencers, groups and communities in order to share insights or create your own stories.
5) Be regular to close the deals
Ok, you cover 4 main points of inbound marketing (leadership, awareness, engagement, education). But unfortunately it won’t work well if you don't do this job regularly. Content marketing and social media is about long-term relationships. So you need to create a strong and perspective plan which you follow on the everyday basis for months. It's the main way to get maximum from your social media channels.